Jamsil: 02 September 2022
Jamsil, home to the Lotte tower - one of many trademarks of Korea - is both visited and loved by many: from Koreans to foreigners. Therefore, for the location of our first campaign, we decided to start at Jamsil to reach both the national and international crowds. Our stickers were placed on poles and objects where many are likely to encounter them and our goal is for those sighting the stickers to spark - even a small - a love for our environment. In this campaign, two other members joined: Alyssa Kwon (Design Coordinator) and Michelle Kim (Media Director).
